Mott Design — Freelance Web Development & Marketing Technology

Services

What I take on

Most engagements start with a build or a migration and grow into the measurement work that keeps a site honest. Pick one piece or hand me the whole stack.

build

Web design & development

Marketing sites and landing pages designed and built to spec — clean, fast, and ready for the people who have to update them after launch.

platform

Webflow, WordPress & custom

Production sites on the right platform — visual CMS in Webflow, WordPress with Elementor when you need the plugin ecosystem, or fully custom code built with Claude and deployed on GitHub.

Related reading

Webflow vs WordPress in 2026 Choosing a CMS in 2026 Headless CMS: Do You Actually Need One?

migrate

Site migrations & rebuilds

Platform moves and full rebuilds with redirects, content, and tracking carried over intact — handed back to you with ownership clean.

measure

Analytics & tracking

GA4 and Google Tag Manager set up properly: events that map to real goals, cross-domain tracking, and filtering that keeps the data trustworthy.

rank

SEO, AEO & technical audits

Indexing, structure, and Core Web Vitals audits with a prioritized fix list — plus Answer Engine Optimization so your content surfaces in AI-generated answers and featured snippets, not just traditional search results.

consent

Cookie & consent compliance

Consent-mode setups that actually gate your tags — CookieYes, Cookiebot, and GTM wired so nothing fires before opt-in.

martech

HubSpot & martech setup

Forms, contact properties, and the plumbing between your site and the tools your marketing team lives in.

Email marketing automation

Lifecycle and nurture flows connected to your forms and CRM, with the tracking to see what converts.

design

Digital & print collateral

Design and production across the full collateral stack — pitch decks, one-pagers, digital ads, print-ready files, and brand-system assets delivered to spec.

automate

AI-assisted automation

Claude-powered pipelines for content generation, SEO brief automation, and internal reporting — cutting the repetitive work out of your marketing stack.

figma

Figma design systems

Component libraries, design tokens, and handoff-ready files that give developers and marketers a shared source of truth — built to your brand, not a generic template.

retainer

Ongoing maintenance

A standing arrangement for updates, fixes, and the small things that pile up — so your site doesn't quietly rot between projects.

Selected Work

Projects from the field

A sample of recent engagements — anonymized by industry, because the client relationship matters more than the credit.

Genomics

Platform migration & consent compliance

Migrated from Squarespace to Webflow across 80+ URLs, preserved SEO equity with a complete redirect map, and wired up Cookiebot with Consent Mode v2 so GA4 and ad pixels gate correctly on opt-in.

Digital health

Marketing site & HubSpot integration

Designed and built a Webflow site for a pre-launch patient engagement platform; forms feed HubSpot directly with lifecycle stage automation triggered on form completion.

Webflow HubSpot Email automation

Medical device

Commercial site rebuild & analytics overhaul

Rebuilt a legacy WordPress site on Elementor, restructured navigation for dual buyer personas, and replaced deprecated UA tracking with a clean GA4 and GTM implementation.

WordPress Elementor GA4 · GTM

Cybersecurity

Product launch site & CRM wiring

Built a B2B marketing site for a mobile security platform entering enterprise, with a gated demo request flow, HubSpot CRM integration, and PostHog session analytics.

Webflow HubSpot PostHog

Enterprise tech

GA4 migration & analytics rebuild

Full GA4 property buildout and GTM re-tag for a communications-technology platform — 40+ custom events, BigQuery export, and a Looker Studio dashboard replacing legacy UA reports.

GA4 GTM BigQuery

Fintech

Rebrand & Webflow build

Executed a complete visual rebrand and rebuilt the marketing site in Webflow from a hard-coded template, with Stripe integration for direct payment capture and a Figma design system handoff.

WebflowStripeFigma

Cancer diagnostics

Multi-audience site restructure

Rebuilt a multi-market site for an oncology diagnostics firm, restructuring content architecture for three physician audiences and implementing GTM with role-based conversion goals.

Webflow GTM GA4

Clinical research

Patient intake & portal redesign

Redesigned a patient-facing portal for a clinical trial management company, improving navigation clarity and replacing a fragmented consent workflow with a single-page intake form.

WordPress Custom GA4

AI healthcare

Pre-launch landing page & waitlist

Built a teaser site and waitlist capture for an AI-powered care coordination startup, with Webflow CMS for blog content, PostHog behaviour analytics, and Mailchimp nurture automation.

Webflow PostHog Mailchimp

Mobile security

B2B site overhaul & Salesforce integration

Rebuilt from a dated WordPress theme to a modern Webflow site, with Salesforce Web-to-Lead on all forms and a full GTM and GA4 re-implementation including ABM event tracking.

Webflow Salesforce GTM

Epigenomics

Data storytelling microsite

Built a standalone microsite to communicate complex sequencing technology to biopharma buyers, with animated data visualisations, gated whitepaper download flow, and HubSpot lead capture.

Webflow HubSpot Custom animation

Medical association

Conference & membership site

Designed and built an annual conference microsite integrated with the association's WordPress CMS, covering session registration, speaker profiles, and post-event on-demand video.

WordPress HubSpot GA4

Rare disease

Patient education hub & SEO

Built a patient-facing resource hub in WordPress, optimised for FAQ schema and featured snippets, with structured data for AEO and PostHog analytics to track content engagement by condition.

WordPress PostHog SEO schema

Molecular diagnostics

HubSpot CRM buildout & automation

Set up HubSpot from scratch for a molecular diagnostics company — contact properties, pipeline stages, UTM attribution mapping, and automated nurture sequences for physician leads.

HubSpot Email automation GTM

Digital health

Event tracking & analytics rebuild

Replaced a broken legacy tracking setup on a patient engagement platform with a clean GA4 implementation, custom funnel events, and a PostHog product analytics layer for in-app behaviour.

GA4 PostHog GTM

About

One person, the whole pipeline

Mott Design is a freelance studio for high-growth technology companies — life sciences, digital health, cybersecurity, and beyond. The kind of clients where the marketing stack has to keep up with the science.

Because it's one person from kickoff to launch, the build and the tracking are never someone else's problem. The site gets designed, developed, migrated, instrumented, and handed back to you with the analytics and consent already working — and documentation so your team isn't stuck.

The work spans the full marketing-technology stack: design and development, GA4 and Tag Manager, SEO, consent compliance, CRM integrations, and automation. One point of contact, no handoffs between agencies.

Based in: Monterey, CA
Model: Solo studio
Billing: Hourly · monthly
Industries: Life sciences · digital health · cybersecurity
Platforms: Webflow · WordPress · custom
Availability: Taking projects

Sites that ship, and the tracking to prove they work.

What I take on

Web design & development

Webflow, WordPress & custom

Site migrations & rebuilds

Analytics & tracking

SEO, AEO & technical audits

Cookie & consent compliance

HubSpot & martech setup

Email marketing automation

Digital & print collateral

AI-assisted automation

Figma design systems

Ongoing maintenance

Projects from the field

Platform migration & consent compliance

Marketing site & HubSpot integration

Commercial site rebuild & analytics overhaul

Product launch site & CRM wiring

GA4 migration & analytics rebuild

Rebrand & Webflow build

Multi-audience site restructure

Patient intake & portal redesign

Pre-launch landing page & waitlist

B2B site overhaul & Salesforce integration

Data storytelling microsite

Conference & membership site

Patient education hub & SEO

HubSpot CRM buildout & automation

Event tracking & analytics rebuild

One person, the whole pipeline

Tell me about the project

Or reach me directly